Samsung Ads

Samsung Ads Privacy Notice

Effective Date: 23 June 2025

Samsung Electronics Co., Ltd. (“Samsung”) respects your privacy.

This Ads Privacy Notice provides information about how Samsung collects, uses and shares your personal data in order for Samsung to deliver ads on Samsung and third-party platforms, devices, websites, applications and traditional broadcast services (collectively referred to as “Samsung Ads”). Samsung is the controller for the processing of personal data for Samsung Ads.

Where Samsung Ads are shown on Samsung-owned and operated applications, this Ads Privacy Notice should be read in conjunction with the relevant Samsung Mobile Application’s Privacy Notice or Samsung Smart Hub’s Privacy Notice, as this Ads Privacy Notice does not apply to information that Samsung collects, uses and shares in order to provide you with the relevant service provided in each Samsung Mobile Application or Samsung Smart Hub (collectively, “Services”). If you want to learn more about the information Samsung uses when you use a Service, please consult the respective Privacy Notice by accessing it via the settings menu in each application.

We created this Ads Privacy Notice to make sure you understand how we collect, use and share your personal information in order to provide you with Samsung Ads and to make sure you understand the following:

WHAT INFORMATION DO WE COLLECT

Samsung collects your personal data in a variety of ways.

Information Collected From Your Devices

We collect, use and share the following information from Samsung’s systems, your device(s) and the applications and websites you visit:

  • Device Information: Device identifiers and device characteristics (such as device manufacturer, model, operating system version, IP address, Advertising IDs, device connection status, selected language, country code and service provider).
  • Device Usage and Log Information: Diagnostic, technical, error and usage information, including the dates, time and duration of your use of your device, apps and content you have on your device or hardware connected to your device, and how you use and interact with those apps and content.
  • Location Information:
    • Non-precise location data and information about the area in which you are located, such as country, city, postal/zip code, latitude and longitude co-ordinates and microcells.
    • With your separate consent, we may process precise location data (such as using detailed latitude and longitude co-ordinates).
  • Ad Delivery Information: Information relating to user consent preferences and adverts viewed, such as campaign IDs, ad type, placement and the date, time, the contextual information in which the ad was delivered and generalised location of the ad viewed.
  • Ad Interaction Information: Information about your interactions with Samsung Ads (e.g., the ads you click on).
  • Device Viewing History: If you have a device that operates Samsung’s Tizen operating system, and provide your separate consent to both Interest-Based Advertisements, and Viewing Information Services, we may process information relating to content or ads viewed, purchased, downloaded or streamed on your device including through broadcast TV, applications or hardware connected to your device such as set-top boxes or games consoles.
  • Samsung Account Data: Where you have logged in to your Samsung account on your device and with your separate consent to Improved Personalised Ads and the Customisation Service, information associated with your Samsung Account and/or collected through the Customisation Service, such as your Samsung Account ID, name, email address, age and app usage information.

Information You Provide Directly

We may obtain, process and share the following information that you share with us:

  • Support Information: Where you have contacted us we collect your name, phone number, email address, location and other device information.

Personal Data Collected From Third Parties

We may obtain, process and share personal data from third parties such as advertisers, content publishers, advertising agencies, ad publishers, ad networks and other data management platforms that manage first and third-party data, as well as commercially available sources such as our third-party service providers. This data can also be collected through cookies or similar technologies on your devices. The information obtained from third parties includes:

  • IP addresses, device identifiers and device characteristics.
  • Non-precise location data.
  • Information about specific audience interests, online behaviours and demographics that have been defined by a third party and can be matched to device IDs or other audience identifiers.
  • Contextual information about third-party applications and websites, and the types of content they provide.

We require these third parties to ensure that this information has been obtained in accordance with applicable law and can be provided to us for the purposes outlined in this Ads Privacy Notice.

HOW DO WE USE YOUR INFORMATION

We use the information we collect for the following purposes, relying on the corresponding Legal Basis:

Legal Basis Processing Purpose

To promote our business interests (legitimate interest)

GDPR Article 6(1)(f)
  • Ad delivery, such as receiving and responding to an ad request, delivering ads and logging an ad was delivered
  • Providing you with contextual and generic ads and limiting the number of times ads are seen
  • Ad measurement, such as tracking the brand suitability of the digital property, the success of delivery, the number of times an ad is shown and whether you interacted with the ad or visited the advertiser’s website or store or made a purchase connected with the ad
  • Operating, evaluating and improving our services and business (including developing new products and services, detecting and fixing bugs and errors, aggregating and anonymising data, creating models and algorithms through machine learning, forecasting and performing accounting, auditing and other internal functions)
  • Developing insights, analytics and market research
  • Matching and combining data from third-party data sources
  • Identifying and authenticating you and your devices and your privacy choices
  • Responding to your requests, instructions and enquiries
  • Maintaining adequate security measures, support and updates
  • Preventing fraud and other criminal or unauthorised activity
  • Protecting against liability, including complying with industry standards and enforcing our policies

To comply with the law, regulatory obligations and legal processes

GDPR Article 6(1)(c)
  • Complying with applicable statutes and regulatory and administrative or court orders
  • Responding to your data subject requests (such as access, portability, erasure, object to profiling and more)

With your consent

GDPR Article 6(1)(a)

Please note: you can withdraw your consent at any time.
  • Identifying and authenticating you and your devices
  • Creating profiles for personalised ads including the use of look-a-like modelling and through machine learning processes
  • Providing you with personalised ads and limiting the number of times ads are seen
  • Processing of precise geo-location data
  • Linking information collected through the Viewing Information Services as described in the Smart Hub Privacy Notice
  • Linking your Samsung Account information with your personalised ads profile where you have provided your consent via your Samsung Account

WHO DO WE SHARE YOUR INFORMATION WITH

We will share certain information within our group companies and to third parties, but only for the purposes described above. These parties include:

  • Affiliates: Other Samsung Electronics Group companies which we control, or own.
  • Advertisers, advertising agencies, content providers and publishers: Partners who we provide advertising services on behalf of and publishers who display advertising. These partners are committed to protecting your information and in some instances control and manage your personal data.
  • Technical delivery partners: Third parties that we work with to provide services, including ad platforms, ad networks, ad exchanges, ad servers, content and ad integration services, verification, fraud detection and measurement providers, data management platforms, marketplaces, geo-location data providers and other advertising partners. These providers are committed to protecting your information and in some instances control and manage your personal data.
  • Service providers: Carefully selected companies that provide services for or on behalf of us, for example IT and data service providers.
  • Business partners: Partners who we work together with to provide you with the service. These business partners control and manage your personal data.
  • Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism or other issues that are related to public security.
  • Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale or in the event of bankruptcy.
  • Other parties with your consent or at your direction: In addition to the disclosures described in this Ads Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

HOW LONG DO WE RETAIN YOUR INFORMATION

We will not keep your personal data longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems, or kept in a form which can no longer be linked to you, when it is no longer required.

How long your data will be retained depends on the legal basis relied upon to process your data. For example, data we process to perform our contract with you requires us to keep the data throughout the time you use our Services. As long as you are an active user of our Services, we will retain and process this data. Data such as your account information and device information and identifiers fall into this category.

Data we process in accordance with our legitimate interests is only kept for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so we can develop and improve our ads offerings, or we may process data to keep a record of enquiries you have made to us to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we will stop processing the data that relies on that consent, but it will not impact the processing of data collected prior to your withdrawal until the purposes for which such data was collected have been achieved.

Please note, although we aim to retain your data for as short a time as possible, your data may be processed longer pursuant to applicable law. For example, if a specific statute mandates we require a certain piece of data, we will comply and retain that data until the required retention period expires.

WHERE DO WE SEND YOUR DATA

Samsung Ads will involve the transfer of your personal data to other countries, including countries in the European Economic Area, the United Kingdom, South Korea, the United States, Canada, Mexico, Singapore and India. All international data transfers are subject to appropriate safeguards to ensure that your personal data is processed safely and as you would expect. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. To request more information or to obtain a copy of the Standard Contractual Clauses please see the CONTACT US section of this Ads Privacy Notice.

HOW DO WE KEEP YOUR INFORMATION SECURE

We take data protection seriously. We have put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, internet transmission, computer system or wireless connection is completely secure.

WHAT ARE YOUR RIGHTS

We offer you certain choices in connection with the personal data we obtain about you, which may vary depending on the type of device you have, the browser you use, the application or website you visit, and the service provider you use.

In accordance with applicable law, you have the right to ask us to provide details about what we have collected, and you can ask us to delete it or correct any inaccuracies. You can also object or ask us to restrict or limit certain processing, sharing, or transfer of your personal data, as well as to provide to you your personal data that we have collected so you can use it for your own purposes. We will not delete data that we are required by law to retain.

Additionally, you have the right to data portability which means you can ask us to provide your personal data to you. You also have the right to object to processing on the basis of legitimate interests, and to object to processing for direct marketing purposes, including profiling.

Where we rely on your consent to process your personal data, you have a right to withdraw that consent at any time. Where you withdraw your consent, we will stop processing the data which relies on your consent. This will not impact the lawfulness of the processing of data collected prior to your withdrawal of consent.

To make a request concerning your rights or to make an enquiry, contact us. See the CONTACT US section.

HOW TO CHANGE YOUR PREFERENCES

How to stop receiving personalized ads from us

If you opt out of receiving personalised ads, we will no longer use your data to deliver personalised ads. This will not reduce or prevent the delivery of generic or non-personalised ads from us, and the ads you see may not be relevant to you or your interests.

Please note that the menu path for privacy settings is subject to change and may vary depending on your device, the browser you use, and the application or website you visit. If you do not wish to receive personalised ads from us, there are a variety of ways to stop or limit them:

Device Opt-out process
Samsung Mobile Devices

On your device:

  • Selecting “Advertising Settings”within each Samsung Mobile Application and select “Configure” where you can review and change your choices at any time.
  • Select the “Opt out of Ads Personalization” option on your Samsung mobile device at Settings > Google > Ads.
Other Mobile Devices

Mobile device system software, such as Apple iOS, provides mechanisms that allow consumers to opt out of the use of information about their usage of mobile apps to deliver targeted ads to their mobile device. For more information, or to opt out using these mechanisms, consult your device settings.

Samsung Smart TVs, monitors & devices using Samsung’s Tizen operating system

On your device:

  • Via Privacy Choices App: Privacy Choices App on the Home Screen > “Terms & Conditions, Privacy Policy ” > deselect “I consent to Interest-Based Advertising”.

or

  • Via Settings Menu: “Settings” > “All Settings” > “General & Privacy ” > “Terms & Privacy ” > deselect “I consent to Interest-Based Advertising” or “Settings” > “Terms & Privacy ” > deselect “I consent to Interest-Based Advertising”.
Industry Self-Regulation

In Europe the Samsung ad delivery platform supports industry self-regulation programs, including AdChoices, and adheres to the rules and regulations stipulated by the European Interactive Digital Advertising Alliance (“EDAA”).

AdChoices is the self-regulatory program for online interest-based advertising, designed to give consumers a better understanding of, as well as greater control over, the ads that are displayed for them based on their online interests. To learn how to opt out of ad network interest-based advertising, please visit www.youronlinechoices.eu.

How to reset your Advertising ID

We display Samsung Ads by using a device identifier, known as “Advertising ID” such as “Google Advertising ID (GAID)” on Samsung mobile devices and “PSID” or “Tizen ID For Advertising (TIFA)” on devices that operate Samsung’s Tizen operating system. This is a string of characters that can be used to uniquely identify your device, and which is generated by the operating system on your device. We commit to comply with all applicable terms to use the Advertising IDs.

You can reset this identifier at any time, please see instructions below. Please note that the menu path for resetting your Advertising ID is subject to change and may vary depending on your device. If you wish to reset your Advertising ID:

Device

Opt-out process
Samsung Mobile Devices

You can reset your Google Advertising ID by selecting “Reset Advertising ID” on your Samsung mobile device at Settings > Google > Ads.

If you reset the Google Advertising ID, any data collected and associated with your previous Google Advertising ID will no longer be used in the delivery of personalised ads. It may take some time for our systems to update your information.

Please note that resetting your Google Advertising ID will not stop the delivery of personalised ads to your Samsung mobile device if you remain opted-in to personalised ads.

Other Mobile Devices

Mobile device system software, such as Apple iOS, provides mechanisms that allow consumers to reset the advertising ID. For more information, or to opt out using these mechanisms, consult your device settings.

Samsung Smart TVs, monitors & devices using Samsung’s Tizen operating system

You can reset your PSID by selecting “Reset PSID ” on your Samsung Smart TV at:

  • Settings > All Settings > General & Privacy > Terms & Privacy

or

  • Settings > Terms & Privacy

If you reset the PSID on your Samsung Smart TV, any data collected and associated with your previous PSID will no longer be used in the delivery of personalised ads to you. It may take some time for our systems to update your information.

Please also note that resetting your PSID alone will not stop the delivery of personalised ads to your Samsung Smart TV – you must also follow the steps outlined in the “How to stop receiving personalised ads” section above.

COOKIES AND SIMILAR TECHNOLOGIES

We, along with certain third parties such as content providers and advertisers, may also use technologies called cookies, beacons or pixels and other tools (collectively known as “Tracking Technologies”) that communicate information from your device to a server. Tracking Technologies can be embedded in online content, videos and advertisements. They allow a server to read certain types of information from your device, know when you have viewed particular content or a particular advertisement and determine the time and date on which you viewed the Tracking Technologies and information about your device, including the IP address of your device. We, and certain third parties, use Tracking Technologies for a variety of purposes, including to analyse the use of Samsung Ads and to provide ads that are more relevant to you.

We may also engage third parties to serve ads on our behalf across the internet and provide analytics services to us. These companies may use their own, or third-party Tracking Technologies to collect information about your use of Samsung Ads and other websites and applications, including (but not limited to): your IP address, web browser, pages viewed, time spent on pages or in applications, links clicked and conversion information. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.

IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK

We are registered as a vendor with, and participate as a publisher in, the IAB Europe Transparency & Consent Framework for some advertising activity. For that activity, Samsung Ads complies with the Framework’s specifications and policies. This Framework is designed to provide consumers with the ability to exercise choice over which third parties can access and process their personal data for the purpose of serving interest-based ads, either through an opt-in or opt-out mechanism, depending on the vendor’s legal basis and use of personal data. Samsung Ads’ identification number within the framework is 790 and we use the Consent Management Platform with the identification number 28.

CONTACT US

You can contact us to update your preferences, correct your information, submit a request or ask us questions.

The easiest way is through the Contact Us section of https://www.samsung.com/.

You can also contact us at: Data Controller Samsung Electronics Co., Ltd. 129, Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do 16677, Republic of Korea

Samsung has offices across Europe, so we can ensure that your request or query will be handled by the data protection team based in your region.

The easiest way to contact us is through our Privacy Support Page at https://www.samsung.com/request-desk

You can also contact us at: European Data Protection Officer Samsung Electronics (UK) Limited Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS United Kingdom

You can lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for these supervisory authorities can be found below:

UPDATES TO THIS ADS PRIVACY NOTICE

This Ads Privacy Notice may be updated periodically to reflect changes in our personal data processing practices with respect to Samsung Ads or to reflect changes in the applicable law. We will bring material changes to your attention. The date on which this Ads Privacy Notice was last updated is shown at the top of this Ads Privacy Notice.